Reason Why You Shouldn't FSBO

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Real Estate

When the real estate market is hot, many homebuyers believe they will keep more money in their pocket if they sell their home themselves. As a local DFW Realtor, I wanted to share with you 5 reasons why you should reconsider going this route.

1. Missed Exposure to Prospective Buyers

According to NAR’s 2018 Profile of Home Buyers and Sellers, 95% of buyers searched online for a home last year. That is in comparison to only 13% of buyers looking at print newspaper ads. As a Coldwell Banker real estate agent, I have a proven marketing plan to get your home seen by as many consumers as possible.

2. Consumers are Online

Where do buyers find the homes they ultimately purchased?

50% Internet

28% Real Estate Agent

7% Yard Sign

1% Newspapers

The days of selling your house by putting out a lawn sign or putting an ad in the paper are a thing in the past. Having a strong online strategy is crucial.

3. Negotiations

As a licensed real estate agent, I work hard to make sure your home is sold fast and at the best possible price. When home owners try to sell on their own, they are sometimes faced with negotiations they aren’t sure how to handle, including -

·         The buyer who wants the best deal possible

·         The buyer’s agent fighting for the best interests of the buyer

·         Home Inspectors

·         The Appraiser

4. FSBOing is Difficult

The paperwork and contracts needed in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people looking to sell their home without a real estate agent has dropped from 19% to 7% over the last 20+ years.

5. Pricing the Home

As a REALTOR® I have access to tools that will allow me to compare your home to others in the area. Many time FSBO will take a look at what other homes in their area are selling for and price their home based on those numbers. There are other factors that come into play and I will be able to show you the difference through my market research.

Recently, Collateral Analytics conducted a study and revealed that FSBOs don’t actually save anything and could potentially be costing themselves more money by not listing with an agent.

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

Bottom line, selling your home is already stressful enough, why add in additional stress by trying to do it yourself. When you list with a Dallas REALTOR® more eyes will see your home, potentially giving the property the opportunity to end up in a bidding war. While you may think you’re saving money by trying to sell the property on your own, the truth is, unless you already know the person that wants to buy the home, you’re most likely going to leave money on the table.